Trail Academy Terrex x Leki x Sidas

Yes, the Sidas Academy is already a heart winning concept for bootfitters in ski and outdoor trade.

But on May 14 and 15, we presented the first Trail Academy - a new initiative by Sidas, Leki and adidas TERREX that supports retailers in the trailrunning sector and provides knowledge about products and biomechanical aspects.
With workshops and lectures, the academy wants to support retailers to strengthen their expertise and get deeper knowledge about the specialties of this sport and its needs in sales, particularly the online sales that are important in this sector. 

Supportive athlete Marcel Höche from adidas TERREX provided exciting insights from practice. We are sure: After the great feedback of the participating retailers, this wasn't the last Trail Academy!