Therm-IC on show at ISPO Munich!
This year Sidas World made a comeback at ISPO Munich, the world's largest sports trade show.
We chose to highlight our Therm-IC brand and its latest innovations where most of the outdoor brands meets.
Thanks to a prime location, 50 m2 entirely dedicated to the Therm-IC brand, a solid range of innovative, high-performance products, not to mention a highly motivated team, we leaved ISPO satisfied and proud of the work we've accomplished.
These 3 days were an opportunity to showcase the breadth of the Therm-IC range, to promote the new products for FW 24-25 and in particular our S.E.T heating system for ski socks, baselayers and gloves.
The brand new Thin Ultra Heat liner has been rewarded by an ISPO Award!
Of course, the stand was also the occasion for numerous meetings and exchanges with customers, suppliers, athletes...
To sum up, it was a great 'one-brand' experience, and a promising one for the future of Therm-IC!