STNA - Winter OR Market- Salt Lake City, & The Running Event-Austin

In november we took part in the Winter Outdoor Retailers Show in Salt Lake City.

It was an opportunity for our Therm-IC and Sidas brands to stand out in the international outdoor brand landscape. It was a great time for our teams to meet and exchange ideas!

This trade show was the opportunity to test our new foldable, easy to install and reusable booth concept. Indeed, the elements are very lightweight but stable and easy to transport and also easy to personalize.
In Salt Lake City we presented SIDAS, THERM-IC and DISSENT news, for next fall-winter season, with a nice focus on our S.E.T technology.

Stoked on the new concept, stories had resonating well with dealers stopping by.

The Running Event - Austin, TX

New layout for our paper stand: open on 3 sides this time and set up in a restricted space.

Presentation of key stories for SIDAS : UTMB videos, tee free, Trail + and the most winning sock in trail running.
The "Grip System" seems to be the story that resonates most with running retailers.

For Therm-ic, we focused on natural materials.