Sidas Academy under the spotlight at Next Summer

During the Next Summer trade show held from June 19 to 20, the Sidas Academy was once again able to exchange views with sports professionals at a conference "The feet on trail running… the basis to perform!”

And we had some very special guests!

In particular, Baptiste Chassagne! Fresh back from the world championships. He shared with us his ritual around his feet for maximum comfort and performance.

Benjamin COUTON the French Academy Manager also had the opportunity to chat with :

- Germain Urcel: Running Conseil Product Manager

- Christophe Gresse: Run Alp Voglans store manager

- And, of course, the one and only Gilles Marquette: Host / Podiatrist.

Here's a look back at this super-interesting conference, which served as a reminder that footwork is essential for confident performance in the fast-growing sport of trail running. And sports professionals understand this!

Once again, the show was an opportunity for our sales teams in France to meet with customers and prospects and present the new Summer 2024 products:

- the new SIDAS T-Free and Trail Double socks

- the new 3Feet Trail insoles

- our THERM-IC Spot display, which showcases all our solutions in a small, high-quality space, to help in-store sales staff and facilitate the sell-out.

See you in January 2024 to discover the winter news !