The Pitarroy Trophy in Cerler Turns Yellow with SIDAS

 

The prestigious Pitarroy Trophy, one of the most anticipated competitions on the calendar of the Royal Spanish Winter Sports Federation (RFEDI), became the perfect showcase for SIDAS to shine. Held on March 1st at the Cerler ski resort, in the middle of the Aragonese Pyrenees, the event brought together young skiing talents and their families within the Audi Quattro Cup framework, as well as numerous skiers taking advantage of the carnival festivities and local holidays.

With over 2,000 visitors throughout the day, the SIDAS stand became one of the main attractions of the event. Attendees had the opportunity to discover the brand’s latest innovations and technologies through a product exhibition, while the youngest visitors enjoyed a fun game in which they had to toss socks into baskets to win prizes. Additionally, all visitors to the stand received an exclusive discount redeemable at nearby stores, allowing them to purchase Sidas and Therm-ic products at a special price.

One of the most eagerly awaited moments of the day was the grand final lottery, where participants registered via a QR code to win the following prizes:

• First prize: A 90-liter SIDAS RACE ski bag.
• Second prize: A P1 Race Power Strap and a pair of SIDAS ski socks.
• Third prize: A SIDAS ski Boot Bag and pair of Skiboots Traction 

Throughout the event, the Cerler resort was covered in SIDAS yellow, with branded bags and balloons proudly carried by both children and adults, ensuring high visibility for SIDAS. The lively atmosphere at the stand and the brand’s strong presence in the event village reinforced its position as one of the key players in the Pitarroy Trophy.

With this initiative, SIDAS strengthens its commitment to the world of skiing in Spain, offering high-quality products for skiers of all ages and skill levels. Without a doubt, the brand’s presence at the Pitarroy Trophy was a resounding success, leaving a lasting impression on attendees and further cementing its reputation. This event took place within the framework of Sidas Spain's sock partnership with the Spanish Ski Federation.