OSV Explore in the Base Camp Sidas World

Last Thursday, October 10, we had the pleasure of hosting the latest edition of OSV Explore at our Base Camp in St Etienne de St Geoirs.

A day full of inspiration to rethink our relationship with marketing. Conferences and workshops for sharing and reflection were organized all day long around the theme of "disrupted marketing", in order to immerse ourselves together in the future of marketing and not miss the train of its transition.

Highlights of the day :

- Nicolas Durand from Google France enlightened us on the integration of AI at the heart of marketing strategies.
- A round table with Julia Fauchet from Mutuelle de France Unie and Thibault GINIES from Outside Media to talk about the impact of societal changes on marketing.
- Damien Pommeret from The Woolmark Company showed us how tradition and innovation can coexist.
- A round table with Aude Penouty, Florian Auger and Baptiste Arribe on the evolution of the consumer and its impact on product innovation.
- Axel Kowalczyk, our communications manager, shared our ideas on influence in sport.
- Thomas Maury from Hyssop Agency gave us the keys to an essential anti-greenwashing kit.
- Ferdinand Martinet from Chilowé and his community showed how authenticity creates powerful connections.
- Jean Pourrat came to talk to us about the history of VEJA and its committed strategic choices.

Thank you to all the speakers, partners and participants who made this day a moment of rich and inspiring exchanges.

More information on outdoorsportsvalley.org

Text and photo credits : OSV